Warner Information Ups Mike Chester to Executive VP of Advertising & Commerce

Mike Chester has been upped to the recently developed posture of Govt Vice President, Advertising & Commerce for Warner Records. According to the announcement, in his expanded purpose, Chester will keep on to direct the label’s marketing office when also overseeing its system throughout streaming, electronic, and business platforms and accounts. Chester is centered at the company’s Los Angeles headquarters and studies to Co-Chairman & COO Tom Corson.

Given that joining Warner Data in 2018 as EVP of Promotion, Chester has led the overhaul of the label’s advertising workforce and approach, assisting to construct hits for Dua Lipa, Saweetie and many others.

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“The generation of this new post not only acknowledges Mike’s broad-ranging creative vision and unparalleled drive, but displays the speedy evolution of the media landscape,” mentioned Corson. “As enthusiasts eat audio from several sources, from radio to streaming to gaming, boundaries among platforms are more and more fluid. We’re lucky to have an executive of Mike’s deep knowledge, experience, and enthusiasm to bring jointly these important marketing and professional parts less than a unified strategic method. Mixed with his exceptional artist relations skills, Aaron and I equally truly feel Mike is the excellent selection to leverage exciting newfound options for our remarkable talent and their audio.”

“I’m thrilled to take this next phase in my occupation beneath the extraordinary management of Tom and Aaron,” explained Chester. “The people at Warner are phenomenal, and our artist roster – from emerging expertise to superstars – is offering one particular fantastic report right after an additional. Extended-expression artist development is our major precedence, and the avenues to convey extra music to more followers are multiplying by the working day. I’m looking forward to doing the job with our promo and commerce teams to split information and construct careers in a vastly dynamic, increasing musical natural environment.”

Chester arrived to Warner Data from Scooter Braun’s SB Projects, where by he served for four years as SVP, Marketing and advertising and Marketing, doing work intently with Justin Bieber, Ariana Grande, and lots of other artists. He earlier put in above a ten years at Def Jam Recordings, growing to Vice President of Promotion. Chester started his occupation at Arista Information, going to Atlantic Data prior to signing up for Island Def Jam in 2004.

+ Symphonic Distribution has employed former Mavin Records digital main Tunji Afonja as resourceful govt. According to the announcement, Afonja will be centered on creating collaborations among artists in Africa and in the U.S. He previously worked as a software provider, artistic specialist and undertaking guide for DJ Khaled, Meek Mill, Kevin Hart and many others.

Wednesday, Aug. 4

JoJo Siwa has signed with CAA for representation in all areas globally. The Nickelodeon star-turned-worldwide brand is a dancer, actress, singer and trendsetter whose trademark hair bow has found accent gross sales of a lot more than 80 million, in addition to clothing, arts and crafts, cosmetics, property products, social gathering provides and other shopper products.

Siwa is established to tour in 2022 and will upcoming star in and govt deliver dwell-motion musical “The J Team” (on Paramount+) as nicely as accomplish the film’s initial soundtrack. In addition, Siwa serves as imaginative director and govt producer of the forthcoming expertise collection “Siwa’s Dance Pop Revolution” (on Peacock).

+ A new strategic alliance involving London-primarily based X-ray Touring and Artist Group International (AGI), aspect of Yucaipa’s Y Amusement Team, brings to the table this sort of X-ray clientele as Coldplay, Eminem, Robbie Williams, Gorillaz, Queens Of The Stone Age, Linkin Park, Pixies, Stereophonics, Phoebe Bridgers, amongst quite a few many others. AGI’s roster contains Billy Joel, Metallica, Rod Stewart, Neil Younger, Linkin Park, Motley Crue, Def Leppard, The Strokes and Cage the Elephant.

Other music corporations in which Yucaipa is invested involve Impartial Talent Team (ITG) and K2, LBI Entertainment expertise management, Independent Athletics & Amusement, Steinberg Athletics, APA, US promoter Danny Wimmer Provides and Spain’s Primavera Sound competition.

Tuesday, Aug. 3

Craig D’Souza (pictured) has joined WME as a lover, tunes co-heads Lucy Dickins, Kirk Sommer and Scott Clayton declared today. The Uk-dependent D’Souza comes from Main Talent International, the place he was an agent for 11 many years.

D’Souza is credited with constructing Stormzy as a dwell act, from club reveals in 2015 by way of to a sold-out globe tour significantly less than five decades later on.

D’Souza’s individual career began at nightlife agency Mission Handle where he would develop into handling director In 2007.

He brings with him to WME the functions Aitch, Arrdee, Dave, D-Block Europe, Fredo, Headie One particular, Jacob Banking companies, J Hus, Pleasure Crookes, Krept x Konan, Mist, MoStack and Youthful T & Bugsey, amid others.

+ Relative New music Team, in partnership with Sony New music Publishing Nashville, has signed songwriter and producer Zach Abend to a globally publishing arrangement. Abend has labored with HARDY, Ingrid Andress, Chris Lane, Chris Younger, Cale Dodds, Matt Stell, Jess Moskaluke and Filmore, amid many others.

+ Placement Songs has signed songwriter and artist Layto to a all over the world publishing offer. A most loved of SiriusXM’s Alt Nation, Layto’s “Little Inadequate Me” and “Houndin’” have amassed much more than 200 million streams.

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